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Ghoat Viewers triggers a secondary ripple effect on Satellite Communications (SatCom)

The phenomenon of “Ghost Viewers” highlighted in Samsung Ads’ State of CTV report exposes a massive challenge in modern media consumption: extreme audience churn driven by specific, short-term content events. […]

Ghoat Viewers triggers a secondary ripple effect on Satellite Communications (SatCom)
Image: SatNews

The phenomenon of “Ghost Viewers” highlighted in Samsung Ads’ State of CTV report exposes a massive challenge in modern media consumption: extreme audience churn driven by specific, short-term content events. […]

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